NEW YORK – In celebration of the 2012 Lunar New Year, American Express today announced a new Gift Card design for the Year of the Dragon. The limited edition Lunar New Year Gift Card, exclusively from American Express, is available for purchase online with a free-shipping offer until January 31, 2012, at americanexpress.com/gift.

“For the third year in a row we have collaborated with the internal Asian Network at American Express to bring to life a unique gift card that celebrates the rich culture of several segments of the Asian community,” said Simran Kalra, Vice President and General Manager, E-Commerce with American Express’ Global Payment Options business. “American Express is excited for what the New Year will bring and we are proud to recognize Asian tradition through the release of this Gift Card.”

The Lunar New Year Gift Card features an intricate dragon image and traditional flower pattern background. The Lunar New Year Gift Card offers the perfect gift option which can serve as an exciting and special alternative to cash. The Gift Card offers the following benefits including:

Available in denominations of $25, $50, $100, and $200
• Accepted wherever American Express® Cards are accepted in the United States*
Funds on the Card do not expire and there are no monthly fees
Gift Card is replaceable at no fee if lost or stolen

Unlike some other gift cards, American Express® Gift Cards have no fees after purchase for activation, checking a balance, maintenance, or card replacement.  The online purchase price is $3.95 for all available denominations of this Gift Card.

for a special lunar new year giveaway.  Five lucky readers will each a receive a $50 gift card. To enter submit a lunar new year haiku to This e-mail address is being protected from spambots. You need JavaScript enabled to view it by Jan. 17  at noon. In the email subject heading write: Haiku. Winners will be notified via email.

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